Primary shares dilute ownership as new shares are issued, while secondary shares don’t, as they transfer existing shares between investors.

The easiest way to raise capital for your D2C startup is to bring new products from other countries and create a powerful story around it.

Investors are your partners. If you can't investors with whom you are not comfortable working, don't take their money.

When you are starting your startup, raising venture capital from your acquaintances (called an F&F round) is the best and easiest approach.

Founders should try to raise money for 18 months. The goal of pre-seed/seed capital is to launch an MVP and acquire a few paying customers.